WIC Recipients Can Now Receive Market Match at NCGA Farmers’ Markets

This is a press release from the North Coast Growers’ Association:

The North Coast Growers’ Association is excited to announce that WIC (Women, Infants, and Children) recipients may now receive a daily market match at farmers’ markets across Humboldt County.

Starting April 25th, the North Coast Growers’ Association will offer a $20 match to WIC recipients who spend their card benefits with WIC authorized farmers on fresh fruits and vegetables.

The WIC Market Match will be available at farmers’ markets located in: Arcata, Eureka, Fortuna, McKinleyville and Garberville. See full schedule below.

Funding provided by the California Nutrition Incentive Program has made this program possible.

See more information here.

How does the WIC program work at the farmers’ market? 

1. WIC recipients will need a WIC card that has a QR code on it. Contact your WIC office if you do not have the QR code card. WIC users can then spend their card benefits directly with WIC authorized farmers (see list below). At the market, look for signs posted at booths that say “WIC and Senior Benefits Welcome.” The farmer will enter the amount owed by the customer on their mobile device and then scan the QR code on the card provided by the customer to complete the transaction. Farmers can also provide balance inquiries and void transactions.
2. WIC recipients can then receive a Market Match at the Market Info Booth in the form of paper vouchers that can be spent directly with any farmer on fruits, vegetables, and plants and seeds that produce food.
3. WIC agencies are also issuing additional market match vouchers to brand new participants.

2026 Farmers’ Market Schedule:

Arcata Plaza Farmers’ Market, every Saturday

April – Thanksgiving: 9AM-2PM

End of November – March: 10AM-2PM

Eureka Old Town Farmers’ Market

Tuesdays: 10AM-1PM, July – October

Shelter Cove Farmers’ Market (WIC Market Match not available) 

Tuesdays: 11AM-3PM, May – October

Fortuna Farmers’ Market 

Tuesdays: 3-6PM, May – October

Eureka Henderson Center Farmers’ Market  

Thursdays: 10AM-1:30PM, June – October

McKinleyville Farmers’ Market  

Thursdays: 3-6PM, July – October

Garberville Farmers’ Market  

Fridays: 11AM-3PM, May – Friday before Thanksgiving

Eureka Friday Night Market 

Fridays: 5:30-8:30PM, May 22 – August 14

WIC Authorized Farmers:

*Card benefits may only be spent with authorized farmers (look out for the vendor signs – photo attached), but paper vouchers may be spent with any farmer on fresh produce and plants and seeds that produce food.

• ABC Farms
• Belleview Farm
• Card Family Farms
• Charlotte’s Perennial Gardens
• Claudia’s Organic Herbs
• CR Shively Farm
• Earth N Hands Farm
• Feisty Dog Orchard
• Flood Plain Produce
• Flora Organica
• Freshwater Family Farm
• Goosefoot Farm
• Happy Hearts Farm
• Humboldt Healing Harvest
• I and I Farm
• John Le’s Happy Farm
• Little River Farm
• Luna Farm
• McIntosh Farm
• Moonshadow Farm
• Mycality Mushrooms
• Palmer Creek Farm
• Pierce Family Farm
• Pomme Hill Farm
• Rain Frog Farm
• Red Cedar Gardens
• Sapience Therapeutic Farms
• Sarvinski Family Farm
• Shakefork Community Farm
• Spring Hill Farmstead
• Sunken Seaweed LLC
• Tall Trees Family Farm
• Terra Family Farm
• Trident Lightning Farm
• Wilder Witch Farms
• Willow Creek Farms
• Woven Hearts Herb Farm
• 7 Sisters Mountain Paradise

The North Coast Growers’ Association (NCGA) operates most Certified Farmers’ Markets in Humboldt County, connecting local farmers with the community while supporting a strong regional food system. CalFresh/EBT is accepted at all NCGA markets, with Market Match offering up to $15 in additional funds for fruits and vegetables at most locations. Learn more at www.northcoastgrowersassociation.org/access.

NCGA is a 501(c)(3) nonprofit organization whose primary mission is to operate certified farmers’ markets for the benefit of both producers and consumers, promote awareness of and support for farmers’ markets, collaborate with other direct marketing associations, and improve access to local agricultural products through education, community partnerships, and policy engagement.

Community support through participation, cooperation, donations, and sponsorships helps NCGA fulfill its mission and advance a more sustainable local food system for farmers and the broader community. Support NCGA by making a one-time or recurring donation.

www.northcoastgrowersassociation.org

@humboldtfarmersmarkets

(707) 441-9999