Emerald Triangle Craft Unveils ’12 Jays of Xmas’ Holiday Box Celebrating Small Farms and Cannabis Culture

Press release from HCGA:

This holiday season, Emerald Triangle Craft unveils the 2025 “12 Jays of Xmas” Signature Box — a limited-edition collection of pre-rolls and original artwork celebrating the legacy cannabis farms of Northern California’s Emerald Triangle. Following last year’s sold-out release, the new box is expected to be one of the most talked-about craft cannabis offerings of the holiday gift season, available only at VIP donor events and select licensed California dispensaries while supplies last.

Designed for holiday gifting, connoisseur collectors, culture lovers, and anyone who appreciates small-batch craft, the 12 Jays of Xmas box features pre-rolls from twelve independent legacy farms — each rooted in Humboldt, Mendocino, or Trinity County. Every farm carries generational cultivation knowledge, land stewardship practices, and a devotion to sungrown excellence rarely found in today’s commercial cannabis landscape.

“This isn’t just a gift — it’s a celebration of the small farms that shaped California cannabis culture,” says Judi Nelson of Emerald Triangle Craft. “When someone opens this box, they’re holding a piece of living history.”

A Gift Box You Keep — Not Toss

This year’s box features exclusive commissioned artwork by California artist and animator Mabel Alcock, whose “Stoner Saints” illustration blends Art Nouveau elegance with playful holiday mythology. Designed to be collected, displayed, and treasured, her artwork elevates the box from packaging to limited-edition art object.

A Purchase With Purpose

A portion of proceeds benefits the Humboldt County Growers Alliance (HCGA), supporting the protection of family farms, climate-minded cultivation, fair cannabis policy, and economic sustainability across the Emerald Triangle.

“When you buy this box, you’re directly supporting real farmers, real land stewardship, and the preservation of a cultural ecosystem,” says Hannah Whyte, President of HCGA.

Why This Story Matters

Holiday Gift Guides: A premium, artistic, culturally-rooted cannabis gift.

• Lifestyle + Food & Wine Media: Small-batch origins, terroir-focused cultivation, and artisan product presentation.
• Culture + Travel Reporting: The Emerald Triangle is still the heart of American cannabis heritage — this box tells that story.
• Economics + Policy Media: Buying this product meaningfully impacts small rural farming communities.

Availability

Available for a limited time at select licensed California dispensaries and through four exclusive parties for donors to HCGA in San Francisco, Berkeley, Los Angeles and San Diego. Inventory varies by location. Adults 21+ only.

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ABOUT EMERALD TRIANGLE CRAFT

Emerald Triangle Craft preserves and uplifts the legacy of small-batch cannabis farms across Humboldt, Mendocino, and Trinity Counties through curated collaborations, limited-edition seasonal releases, and culture-centered storytelling. Its work protects the heritage of the world’s most storied cannabis-growing region.

ABOUT HUMBOLDT COUNTY GROWERS ALLIANCE (HCGA)

HCGA is a nonprofit trade association advancing sustainable farming, equitable policy, and long-term economic resilience for Humboldt County’s craft cannabis producers.