Treating Students Like Customers or How to Embed Pleasure in Mundane Schoolwork

A good business understands that adding a little extra service or giveaway brings customers back for more. My little tire shop in a town with a population of less than 1400 builds loyalty among locals by tucking in little extras that make customers feel like they’ve gotten something for nothing. Vernon just balanced my tires ( a feat that required

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Money: Kids get it, Adults don’t—Brooklyn Experiments with the School System

Should kids earn money for testing well? 23 schools in Brooklyn hand out monetary rewards in exchange for high scores in math and reading. Mayor Bloomberg set up what he calls an ‘anti-poverty initiative’ with money raised from private sources such as the Rockefeller Foundation.   The Sparks Program aims to motivate students with cash rewards to do well on

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