The Pranksters Behind ‘I like Eureka’: An Exclusive Interview with the Westside Sanguine Society

Like many great ideas, this one started in a bar. Determined to preserve anonymity, the creators of  the “I like Eureka” stickers won’t name which bar lest it provide too great a clue, but they did divulge some other details during a recent interview. In addition to the genial campaign’s origin story, they shared how they’ve funneled the stickers into the world,

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