Eureka TikTok star’s Nike critique earns millions of views

Louie Lingard, submitted

In the latest episode of Humboldt Last Week at 9:40

Have you heard about this 19-year-old from Eureka who’s a world-famous TikTok star and an up-and-coming musician? Louie Lingard has over 840,000 followers on TikTok and one of his Spotify singles has over 20,000 streams.

Lingard was recently interviewed by the popular media company Complex regarding his TikTok criticisms of Nike’s new Go FlyEase shoes. He believes the shoes which were designed to tighten as you slip them on are scantily available directly from Nike which has led to massive markups by resellers –– a frustration for disabled buyers such as himself interested in the shoes for their hands-free upsides.

One share of the Tik Tok video on Twitter has around 6 million views.

The talented musician and social commentator, a Eureka High School graduate in 2019, has a rare genetic form of arthrogryposis which has challenged his grip and posture, impacted his overall bone growth, and caused clubbed feet as well as scoliosis. He has worked hard to become an active and ultra-confident young man and basketball player. 

“It’s crazy having an audience while living in a small town,” Lingard told Humboldt Last Week. “I’m just glad I’m able to get my message out there and reach people… I used to think I wouldn’t be able to accomplish anything unless I moved away from Humboldt but obviously I was wrong. Currently, I’m working on getting my YouTube channel started up, as well as trying to get this concept album recorded that I’ve been trying to work on since COVID first started.”

Lingard also has a clothing brand designed by his friend Lucas Balsley.

The story begins at 9:40.

Episode description:

A local TikTok personality is a rising star, more affordable housing in Eureka, mall woes, a bowling alley for sale, a governor-approved extradition, tunnels with likely illicit histories, a harmful COVID variant plus red-tier numbers, a mental health milestone for local kids, more alleged hazing at HSU, frybread, crime updates, and so much more.


Humboldt Last Week is Humboldt County’s news podcast brought to you in collaboration with Belle Starr Clothing,  Kristjana Graham Massage TherapyNorth Coast Co-op, Bongo Boy StudioPhotography by ShiNCJ, RHBB, and KJNY.

New! 🎵 Humboldt Last Week Radio. 30-minute sets. No commercials.

Contact: [email protected]

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15 Comments
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Steve Koch
Guest
Steve Koch
2 years ago
Reply to  Myles Cochrane

Great response.

I like stars
Guest
I like stars
2 years ago
Reply to  Myles Cochrane

Right on Myles. I enjoy the podcasts.

Does anyone who reads these comments have the tech knowledge to facilitate transcript creation? If you do, maybe help a brother out.

I don’t know much about it, but maybe Dragon speech recognition could help.

NRG
Guest
NRG
2 years ago
Reply to  Myles Cochrane

I continue to enjoy listening to HLW weekly. I actually save the episodes and periodically reflect on a year’s-worth while working outside, etc…

Much appreciation to you, Myles and best wishes to you and your family! Keep on keeping on…

Guest
Guest
Guest
2 years ago

I agree, Myles,

Thanks for the episode transcription about Louie Lingard.

It was very interesting.

As far as your podcast being very well received, and that people enjoy it, rest assured, there is no doubt about that.

Trying to be convincing that you have a significant and sufficient number of enthusiastic followers isn’t really necessary, it’s already quite clear.

Relax, your many listeners and readers already know you have many listeners and readers, pay no attention to the rest by addressing them, that group is busy paying attention to something else. They are not even in your audience, why address them, and neglect your audience?

Here I am nitpicking again, sorry.

I got a bad habit of that. I’ll own that.

Just trying to provide some positive reinforcement.

Really, your doing an outstanding job.
And podcasts aren’t my thing.
See , you don’t need to convince people like me that lots of people enjoy your podcast.

Maybe that’s not who you’re trying to convince….

Moving on…

Way to apply the polish, by the way, your response was very respectful, and we’ll, refined. Way to up your game.

It hasn’t gone without notice.

Keep up the good work, and to your continued success…

Hopefully that clarifies my intent a little, there may be no hope for my honor.

As far as accountability, I’m not trying to win a popularity contest, that would be a waste of time.

VMG
Guest
VMG
2 years ago

Well, everyone is selling something…

I respect your effort, but the material seems a bit less than interesting…

Podcasts don’t do a thing for me, but I don’t like YouTube either, and I quit watching TV in the 90’s, because it was so bad…

It is something to package something as entertainment, quite something else to make it contain worthwhile content. An item about sneakers, is not something I would want to be exposed to…

In the 60’s they talked about the “generation gap”… My kids work in software, under Khosrowshahi and Moskowicz, respectively, I use Apple for hardware, Spotify daily, etc etc… I am not un-hip, and, I find your product comparatively lacking…

Good luck, and, Namaste, Myles! Hope you can continue in these hard times, with the family and all… Be well.

Guest
Guest
Guest
2 years ago
Reply to  VMG

Your bias is showing. I too am not interested in podcasts, yet don’t deny that many people listen to them a lot. I don’t know much about sneakers, but I do know they are being collected and hoarded like bitcoins. Just because I am not familiar with these things doesn’t mean they are not pertinent to many people. You admit you don’t like podcasts, or you tube, and no TV since the 90’s. That is great for you, my kids were raised without television, but that does not mean it is not relevant, and as you said ‘an item about sneakers is not something I would want to be exposed too’ so I assume you didn’t bother to even listen. Hope my assumption was wrong.

VMG
Guest
VMG
2 years ago
Reply to  Guest

Well, if you find it amusing, there’s a large volume of trash available…

The internet changed everything. Slack jawed folk everywhere, immersed in watching “videos”, have killed decent filmmaking, advertising buries all media, and, like I said before, everyone is selling something!

COVID is engaged in changing everything, too…
3 million more people retired than were expected to retire, due to “COVID fatigue” presumably, and, there are worthwhile stories to be told about the changes that everyone else is going through, at the same time… Whether or not local businesses will pay Myles to do stories with some import, remains to be seen, but I do congratulate Mr Cochrane on his business successes, even if the time invested exceeds the monetization or the audience-perceived value of the content…

Myles takes time from his busy life, his family, his occupation, to produce this local bit of fluff… I suppose he culled this amazing video about sneakers, during his own time decompressing by watching “TicTok”, which is another one of these internet trash sites which currently fascinates young people…

Honestly, I haven’t time to explain further, and previously stated that I don’t care for this feature or it’s format.

I’m looking at Myle’s project like a hobby, or a work of local art, and in the future, I will avoid it as having little content and practically no value. Myle’s defense and apology for his work indicates his own opinions…

I previously stated, also, that I don’t consume Myles’ work.

Namaste, Guest, be well…

The Real Brian
Guest
The Real Brian
2 years ago
Reply to  VMG

Seriously?

You didn’t listen, correct?

(I can’t because of connectivity)

And you didn’t find the simple write up of Louie Lingard interesting?

The young man is getting covered for his reasonable take on this shoe and his health.

That’s great!

Podcasts have become the new radio and your being irrational at the fact that people’s intake of information changes through generations.

You grew up on radio I assume.

I’m sure your elders called much of what you used and knew as normal as “trash” too.

The fact is there are tons of options for podcasts, and many are valuable and informative beyond your recognition.

Impressed!
Guest
Impressed!
2 years ago

Subscribed on YouTube. Funny stuff.

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[…] Have you heard about this 19-year-old from Eureka who's a world-famous TikTok star and an up-and-coming musician? Louie Lingard has over 840,000 …View full source […]