Emerald Cup 2022 Will Move to Los Angeles, Add ‘Harvest Ball’ Norcal Event
This is a press release from the Chapter 2 Agency:
The iconic cannabis competition, The Emerald Cup, is proud to announce they are moving the ECA’s (The Emerald Cup Awards) and legendary festival for 2022 to Los Angeles. This news follows a historic 2021 event where the pandemic-proof event went virtual – via hundreds of hours of new and existing content – becoming “The Emerald Cup Channel” on cannabis’ first TV network Social Club TV. A full director’s cut of the event debuted for video-on-demand on 4/20/2021.
Staying connected to their roots the traditional December dates for the Cup will live on as the Emerald Cup Harvest Ball and the beginning of the Road to the Cup. The event will be the opening of submissions for the Spring 2022 contest and the beginning of the Road to the Cup. The event will be more intimate than the past and focus on the fresh harvest and genetics. Tickets will be limited so don’t wait and miss out. Described as a global gathering of the Emerald Cup tribe in celebration of the traditional harvest time, the event will take place in Santa Rosa, CA over 2 days and will continue to offer education, entertainment and community to their international family and fan base.
“The tribe has spoken and we are making the move to bring our Cup to the world’s largest cannabis community and industry – Los Angeles” says The Emerald Cup founder and CEO Tim Blake. “Following our most recent, and largest event ever, our community has exploded and we are transitioning to a venue closer to the epicenter of California’s cannabis market. This evolution continues as we cement our place as the most recognized and attended cannabis competition in the world.”
Named the “Academy Awards of Cannabis” by Rolling Stone, The Emerald Cup, has celebrated excellence in organic, sun grown and now indoor cannabis with over 35 catagories and awards across the product spectrum from flower, concentrates, topicals and edibles. Attracting countless attendees and special guests over the years, including top talent including The Roots, Ziggy Marley, Michael Franti, Rebelution, Chelsea Handler and SantiGold. Joining the calendar and complementing The Emerald Cup, the new Harvest Ball is an opportunity for the community among the cannabis industry to serve as a first opportunity to submit entries for the 2022 Emerald Cup Awards, but will also host a diverse marketplace, high-wattage musical performances and expert panel discussion on trends and innovation and in the industry.
Key elements of The Emerald Cup Harvest Ball will include:
- Featuring the fresh harvest of the growing season with a focus on new genetics
- Marketplace
- Emerald Concert Stage
- Kickoff to the 2022 Emerald Cup Contest
- A Sanctuary Space honoring plant medicine with educational and entertainment programming
- Area 101 (Where it all started)
- Regenerative Agriculture Garden Activation
- VIP Parties
- Food, Beverages and Cannabis
“With over 17 events, starting with our first in 2004, the Cup has always been a fixture on the cannabis and festival calendar with our early December presence,” shared Tim Blake. “With the pandemic forcefully changing, and evolving us, we moved this year’s event to April. The response from our community, entrants and audience was resounding, this new timing was better for growing and cultivating the most optimum entries for competition. Our new event the Harvest Ball continues to open the space for our community to bond and share information in the wake of a time of massive change across all parts of cannabis. What this experience is teaching us is that our industry thrives on communication and collaboration. We are confident the Harvest Ball will quickly blossom into a must-attend in all our calendars.”
For more information on The Emerald Cup 2022, The Emerald Cup Harvest Ball or to speak with founder Tim Blake, please contact Kenneth Loo, Chapter 2, [email protected].
ABOUT THE EMERALD CUP:
The Emerald Cup is now the world’s premier virtual cannabis destination and iconic live event. While advancing the concept of sustainable, sun-grown farming, the 17-year old organization’s reputation is firmly solidified as the largest, most respected cannabis competition in the world. As a group, The Emerald Cup prides itself in bringing together the leading experts in the cannabis industry to educate and inspire our fellow farmers, patients, and patrons each year. A community celebration that has grown to become a global movement honoring the year’s finest, organic, sun-grown, cannabis harvest as well as the finest cannabis products available. The Cup has stood as a celebration of excellence and over the years has seen founder Tim Blake recognized as a guardian of the industry. www.theemeraldcup.com
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And there ya go! Sell-out bitches doing what we always knew they would…But of course they keep up with the glorious bullshit about “roots” and “caring” and “community”. They came, They saw, They took…and some idiot locals cheered them on!
Hilarious. .. in an ironic way.
https://www.youtube.com/watch?v=2pkKaWQikik
Its like living in South Park.
Emerald Cup in L.A. what the fuck! I wish ya the best Tim but you should change the name cause nothing Emerald about it. Maybe it’s time for a new awards festival that allows traditional market to compete as well for outdoor grown weed that is grown in Humboldt, Trinity and Mendo.
Mom & Pop Cup? It would go nicely with a farmer’s market.
Boom, love it! We can use Ruth Airport cause no one else does.
Can the Emerald Triangle claim ownership of the name the way Champagne, Cologne, and a certain cheese region (I forget which right now) did? Let ’em get their own name like sparkling wine. The SmellA Cup. They can play on the double, triple meaning. Or, the Smog Cup.
I really don’t want to believe they did this. I mean it is believable, but wtf. It’s not the emerald cup. It’s not the Chad Cup. They really won’t be happy until all cultures are meshed into the hipster douche fuckery that is so cal…. I hope this shit fall on it’s face like high times did after selling out the roots of the plant!
I suppose “this new timing (April) was better for growing and cultivating the most optimum entries for competition” means it is all about indoor now…
How does that fit with a “key element” being “Regenerative Agriculture Garden Activation”?
Another case of integrity losing out to money.
Yes I agree with everyone, the timing is perfect for so cal deserts first run deps, however in the emerald triangle our season is April-October . They can have fun with their harsh stress weed outdoor. They def need to change the name now to the SoCal cup.
Sadly it seems as if now it’s “All About the Benjamins”!!!! SHOW ME THE $$$$!!!!!
Because what everyone wants is Los Angeles grown pot. Next time: New York City, baby!
HELL – A Weed??? OH HELL NO!!!!! On a Cold Day Where???!!!
LA is the largest regional market in the world – and as it turns out, LA loves LA grown pot.
As long as the Triangle continues in their bubble which tells them that Triangle brand loyalty is going to save them, the longer the delusion will continue.
Wake up Triangle — your well deserved reputation for great weed is not immune to competition.
Well grown weed no matter where it’s grown will sell. Now the issue for us in the triangle is most seasoned growers are not permitted. Those carrying the Humboldt, Trinity and Mendo cannabis flag are mostly (not all but to many) friends and family of the BOS or planning department. The main reason the Traditional Market is thriving is because we do not get to play in the legal cannabis sandbox (me by choice). Free the plant and you will find that the triangle will be known again for growing dank ass weed.
Now as far as the weed sold in dispensaries, it’s some weird stuff. When I was younger it was all about fat nugz that you could throw at a wall and it would stick. (Not literally it would attach itself for a second or two and fall.) Somehow the dispensaries have convinced people that extremely dry, tiny nugz that bounce back at you when thrown at the wall is the best weed. I think it’s just best to say the LA market prefers corporate weed which has no affect since 99% of what I grow leaves the state.
Yeah, I can’t argue with your assessment of typical licensed dispensary weed (Ugh).
I run down that row of little plastic boxes and give each a sniff and it’s like smelling 6 month old ass weed without any differentiation from box to box.
I also agree with your Traditional Market assessment — the Triangle can dominate it for the very same reasons it has done so for 40 years. Small growers, small buyers, top dollar – can’t beat it as a flexible way of life (until you lose everything and find yourself under the thumb of the Feds).
Indoor grown has no identity. It’s almost always chemically grown and energy intensive. The chemical runoff water goes down the drain, and what? Magically disappears? The E Cup lost their last shred of credibility when they added an indoor category.
// “It’s almost always chemically grown…”//
Numerous indoor growers are now totally organic in soil, and some are even in beds with living soil. You are correct however that the majority are salts grown.
// “… and energy intensive.”//
Again you are correct that the overwhelming majority of indoor operations are huge energy users. This changes however when a utility scale solar farm is located next to an indoor facility in a cool, dry, sunny climate.
Solar Therapeutics in Somerset Massachusetts was the first in the nation to include a micro-grid scale solar farm at their facility. This is not a ‘window dressing’ size farm, but one with real impact on their power usage.
Were they in a more climate ideal and rural area (as we are), they would have had the room to go full utility scale with the solar farm (as we are in process of doing), demonstrating the viability of carbon neutral indoor cultivation. We believe we’ll be the first to get there on any significant scale.
// “The chemical runoff water goes down the drain, and what? Magically disappears? “//
In CA, the Water Board doesn’t allow indoor/greenhouse runoff to go down any drain that doesn’t lead to a water treatment facility capable of removing the salts. You have only two choices — utilize such a treatment facility (which can be municipal or your own engineered and installed solution), or store the runoff until it can be hauled away by a licensed hazardous waste hauler and treated.
// “The E Cup lost their last shred of credibility when they added an indoor category.”//
Whether you like it or not and whether it’s deserved or not, the E Cup has broad credibility with consumers. An E Cup win provides a significant advantage in consumer marketing.
I have to say that from my observation (I have friends who have won), the credibility is not deserved — but that has nothing to do with the categories, but rather due to a process that is way too political. Just my opinion.
Indoor soil is only “living” for about 24 hours after adding the “life” (beneficial microbes). Unless you are using plasma bulbs that have enough UV to penetrate the soil the microbes die rapidly.
While under HID lighting, it was true that the UV (especially “B”) dosage indoors was not the same as outdoors, plenty of studies have shown that with the high wattage/sf thrown at modern grow rooms, UV from HID lighting can exceed even OSHA exposure standards (especially for “A”).
Under modern LED, that delta no longer need be true. UV leds are now more commonly being mixed in with the full spectrums to provide whatever mj/cm2 is desired.
Many things previously not practical indoors are becoming more common.
Do you know of a LED company that makes that claim? I’d be keen to know as I’ve not found any in previous research. The only lights I’ve found that make that claim are plasma lights and cost over 5k per.
I’d love to know if biodynamic farming is now possible indoors.
LEDs (A, B, C) are readily available in many form factors so I’m not sure I understand your “claim” question.
From your statements you almost assuredly have more experience than I in the biodynamic farming arena, but I have plenty of experience in the lighting arena and if UV light is the issue, then that issue can be overcome.
Here is a long ass tour of an indoor facility making the claim (perhaps your knowledge can debunk the claim where mine can’t).
Thanks for the exchange — happy to learn things.
Five year of runs in same soil.
https://youtu.be/0d2zSIFbBvk
In state, but not regional.
It appears this may be in response to something I said, but is not a clear sentence to me.
Clarify?
Lmfao, then why do they want to change the time-frame and location to benefit out if typical season growers? Sounds like so cal is trying to rig the game, not to mention showing their true colors of being too lazy and needing everything brought to them. But ya, continue about their equivalence……
And the mainstream has always been get big and succeed or get crushed by the big and start looking for a job!
Thank you Tim Blake for representing what there is of our culture and values that was authentic in the mainstream!!
Pot might be the only green future we actually get!
They should change the name because if it’s not held in the emerald triangle how the fuck can they call it the emerald cup. Just a bunch of sellouts real weed growers don’t need all the hype to tell them that their weed is good. When it’s sold quick and buyers want more…I’d say that’s how you know it’s good
JD Powers and Associates
Consumer Reports
Academy of Motion Picture Arts and Sciences
Emerald Cup
Ratings/Award marketing works. It will be no different as the cannabis legal market matures. Even Koenigsegg/Pagani/Bugatti market their products and no one is more exclusive in their market than that group. Sure Horacio Pagani sells all he can build and buyers want more, but marketing allows him to get a far higher price than otherwise.
We don’t gotsta like it, but it’s gunta happen. Can’t change human nature and marketing merely caters to it.
And you (and I!) thought it was an insult when “they” moved it to Triangle-adjacent Sonoma county?
Who exactly is proud about THIS?!?
The depths to which canna-culture keeps descending in its capitalist phase seems bottomless…
So how do you see the rising cost of gas, fertilizer, electricity, delivery etc. affecting pricing?
It has to affect the market.
Lol. “The tribe has spoken”
The “tribe “
Aka
The CEO And board members.
“But we smudged sage in the conference room” so…. tribal rights?
HELL LA?? LoL.. NOT… Eventho my Greatest great Grandfather ..was a historically noted Los Angeleno pioneer who helped build ..La Iglesia de Nuestra Señora la Reina de los Ángeles.. The Church of Our Lady Queen of the Angels.. Know as La Placita Church in the Old Plaza…literally putting the roof on one of the oldest still standing buildings in Los Angeles..stepped out of his cultural comfort zone and married a beautiful Mexican Woman.. still is Not exactly where I want to live.. It is a great place to network though..
And whilst.. this is definitely a sell out move.. Humboldt and the Triangle has to make a name for itself if it wants to remain in the game.. and that involves networking and name recognition to a broader audience.. I mean it would be nice if things just stayed like the sameness forever.. but things just don’t always happen that way. It would be nice to not get completely RAILROADED on the way though!! Kinda a mixed bag in my eyes.. I just think the Triangle needs to reinvent its OWN Competitions..
Still gonna Broadcast BOYCOTTING HUMBOLDT BRANDS tho..until the county finds a way to check ..its way out of bonds ..POLICE STATE WEED!!
The Emerald Triangle delusion finally, finally, meets it’s inevitable destiny. The people, economy, idealism, long dying hippy culture..the whole thing…not only unceremoniously dumped, but shat upon too.
I look forward to the day when all the weed growers leave humboldt, it’ll be grown better and cheaper elsewhere.
Not gonna happen. But hey keep looking forward to your fantasy.
You’ll be dead and so will the rest of your family before we’re gone. So keep being miserable lmfao!
Love to see the cancer that fucked up the most beautiful place on the only planet we have, eat itself from the inside… Whoops, ahem, medicine that is…
Amen, good riddance.
Bigoted dipshits are the cancer that fucked this place up.
I think another beer would make that statement more coherent lol
The north coast pot community and all that goes with it continues to be left in the dust with crime, poverty, and a morbid economy as the consolation prizes. The Emerald Cup is just a spit in the face at this point. Not to mention a trashed natural environment. Sad is a compliment.
Ya all want to do an invitation only mendo cup at Kure in Ukiah? Reach out to us, we dont have the staff to organize but are happy to host.
I can see this happening baseball has minor leagues, lol, just razin’
Nah
Sold out. Take the money and run. F*** the local community where it all started. Major exploitation.
Truly sad to see our name & hard work used for profit out of the area. I said it was a sellout bullshit event when it moved to Sonoma. I’ve lived in laytonville my whole life, know Tim personally and I’m proud to say I’ve never attended a single Emerald Cup
Well, tell him he should have a brick weed category. If he’s gonna fuck up what “Emerald” meant might as well go ballz out!
He wouldn’t have to import it very far
When Emerald Triangle weed wins the competition (AGAIN!), it doesn’t really matter where the event is held…the Triangle gets the notoriety , and we will get to keep doing what we love=living here, NOT in LA, growing our own food& weed. People will always come to the Redwoods & the north coast. Keep it small if you want…there will always be smart , curious ppl visiting here & wanting our heirloom brands.
A good argument can be made that when Triangle weed win an LA event it will expand the market for Triangle weed.
And hell yeah … I was in the LA region for only a year while trying to figure out where I was going to land for my license. FUCK!!! No freakin’ way in that basin for me.
Fuck LA. Not even CA in my opinion
Ha. LA.. not California.. I am sure many might agree, and there are those who feel it’s still Mexico.. lol.. I don’t like this move of the Emerald Cup..but I love LA! I know.. I will get the HATE brought down upon me for Lovin LA.. but.. seriously the Culture, the Food, the Beaches.. night life. When I am not on the hill.. seriously.. I am L.A. dreamin! So glad I get to leave when I can though. To each their own..
LA all fucken DAY
California is awesome because it offers diversity. 😎
Yep, you can’t replicate the land and community.
So long Humboldt, see ya, wouldn’t want to be ya. We growin on real ag land, flat land with abundant water. It’s legal now, get with the times man.
Real ag land, low cost of labor, low transportation cost, low energy cost, closer to big markets… humboldt is going to lose big in the weed game when the big boys come online. I’m ok with that.
Nope, actually Willow, corporate cannabis failed to realize how much work goes into making a cannabis product. I guess they assumed you just put a plant in the ground and it will be shelf ready at a dispensary once it’s grown. They all got a rude awakening such as Kana Flow when they realized growing it is just a small part of producing a finished product. Why you aint hearing anymore about 500 a pound and true sales are well above 1k. Anyone who thinks grow’in weed is easy ain’t never grown beyond a few plants if any.
There’s a shit load of truth to this statement. There was a massive ignorance based disconnect which drove corporate weed to over-promise and under-deliver. Scaling is hard.
Don’t confuse this fact however with smart and experienced people doing what they need to get it right in the long run. Any thought otherwise is an disconnect of it’s own. The crap will step by step get swept away as experience and lowered production costs combine to up the quality and lower the costs.
In time.
I grow some really good herb. So does my neighbor and a few others on our side of the hill. We know some growers that have gone over to the dark side, lol. They grow some damn good herb as well. My neighbors and I spend 10 to 12 hours a day in the field cause that is what it takes.
Another disadvantage most legal corporate weed has is the 8-hour grower. I know this cause I am about to bring back home one of those lost souls. If your pre’96 grower the corporate growing environment is not ideal. I think you would admit to simple facts your hands are not on the plant as much as you would want and you are to busy with politics and infrastructure. So, yeah gonna be a long, long time.
I agree.
Good riddance. The only thing good about growing outside of the Triangle is more people appreciate our weed, thanks. Keep growing shitty weed trust me we do not mind a bit. It’s clear 5 years into full legalization and growers like me are out selling your sorry corporate asses. Welcome to the war bitches!!!
To be fair, it’s just over 3 years, not 5. Jan 2018 was the start date.
Your point still stands. Decent quality in the legal market is extremely hard to find.
Well that is alot of fuckery for just 3 years cause it seems like 5. Guess you can tell legality didn’t mean much to me.
Following the money not the quality south.. time for the grass roots community to get behind a genuine feel good celebration of cannabis by and for the emerald cannabis community. Hopefully Feast of Flowers can build something truly in the spirit of the plant. They donate entry fees and pay it forward, the cannabis community are the judges.
come on tim la?!
so sad to see one of the most OG shows leave norcal! what’s emerald about la…
Honestly, the most disgusting thing I’ve heard in years. The CUP was something that was for us it was our way that we celebrated and we’re quite proud to bring our stuff. Now within about 10 years it’s exploded into this Global supposed “entity” with a bunch of idiots doing dabs. It’s not the gathering that we had showing off our wares. It is not the being proud of each other and patting ourselves on the back. It’s turned into a Freak Fest somebody’s making money off of it and that’s all that matters at the end of the day. Very sad to see disgusting sell out. Say is it a coincidence that Tim says he can’t grow this year or have any farms on his property cuz there is no water? Cant grow… go for the stickers, t shirts and other branded gear!!!
Freak freely but the triangle needs to up the game. Tourism is a must and there are tons of people looking for a cool summer vaca in the hills of the triangle. Visiting farms, testing product spending money on t shirts.
Where’s the local capitalism to compliment the crop? Come on now. Get off the arse and market the triangle for tourism. Ya know. Tourists come to make connections and buy shit.
Really Tim ! Wow can’t be believe you’ve gone down this road!
When we moved the Emerald Cup to Santa Rosa many of the Emerald Triangle folks said we were abandoning the community. Many farmers and product makers wouldn’t come down the first year at the fairgrounds. When they saw how well the vendors that did join us did, the next year almost everyone tried to get booths. Where is the best place for a farmer or product company from the triangle to promote themselves? Where is the best place for our contestants to get their awards? In the largest cannabis market in the world; which is LA. We’re doing this help promote sun grown cannabis, regenerative farming, and our community. We will still have the fall harvest celebration and give everyone the chance to connect with the community, the latest genetics and the best fresh flowers. To me it’s the best of both worlds.
All we ask is you drop “Emerald.” Call it whatever you wish but branding it as emerald is nostalgic to many of us pre-96 growers. I think the corporate ideology needs to pay attention. We are the majority of growers in the traditional market. We are not going away and it’s high time they start paying attention. There is a reason Med-men, Flow Kana and others have failed. Tim, we love and appreciate what you have done for the industry. Never forget though it’s our plant!
“Our plant”
The Hindu culture from Afghanistan to South East Asia cultivated “our plant” for thousands of years. They bred it and gave everyone the foundation we now have and have been improving on for the past 50 years in the triangle.
It’s everyone’s plant.
That being said, if it’s not a cup consisting only of entries from the triangle, and it’s not held in the triangle, it’s not the emerald cup anymore. You should call it the California cup or you might get a class action lawsuit for misrepresenting.
It’s like moving the Baja California event to Texas and calling it the Baja California. Not cool!
No, it’s our plant! Meaning its not corporates plant, it’s not the feds plant and it’s not the county or states plant. We are saying the same thing I am just defining who’s plant it is not. I will never forgive and the main reason is I have seen to many sons and daughters without their fathers for 10 or 15 years over a lie by our government.
Thank you for clarifying Legallettuce. I’m with you on that brother!
So we’re supposed to believe someone who spelled ur name wrong is actually you? And I’d be willing to bet NY is probly the biggest weed market in the world
// “I’d be willing to bet NY is probly the biggest weed market in the world”//
And you would lose. It’s not just size that makes a market.
Tim: Hopefully things will change in time for your event, but currently, the City and County of Los Angeles do not allow events like the Emerald Cup. The closest venue that I’m aware of that does, is the NOS Events Center in San Bernardino. High Times held its cups there and there have been other cannabis events as well. It’s not a bad venue, and its very large but the problem is accomodations. There are simply not enough hotel rooms nearby to accomodate event workers and attendees. If this is where you plan to have the Emerald Cup, please let people know as soon as possible as people will need to book their rooms immediately.
Chase the $ that matters more than ANYTHING. Screw it all grind for da chedda. Money is the root of… How much Nor Cal sun grown makes it to the LA market? Black market, back door? Anyone visited a So Cal dispensary? You dont find Nor Cal product there as a rule. The Cup is crazy…categories WHACK. Nothing sun grown outdoor about rosins, vapes, solvents, dabs n gummies. Sorry the roots for Emerald Cup to even exist in the first place do not exist anymore. It’s a new beast. Pandora’s box comes to mind.
So LA is aggregating “the emerald triangle” now too?
Whos it encompass now? Humboldt, mendo, trinity, lake, sonoma, the bay, fresno, and now los angeles?
The only real reason for the emerald cup to move to LA is because there’s more coke down there.
I’m so damned confused, LOL! So a last gathering in April at Area 101 before it moves to LA in December, but entries for December start in April?? What’s going on?
Hi Kim. I’m surprised you published their canned PR statement, and didn’t write something a bit more journalistic–exposing their smokescreen. Clearly this outfit is not concerned with the local community, and are 100% in this for profit. This would be somewhat more acceptable, if they didn’t pitch things with all the bullshit about dancing bears, etc.
I’ll wait for the real story. Cheers. Thanks.
I came off two weeks of jury duty to a death in the family. I’m on survival mode.
So sorry to hear of your difficulties. Thanks for keeping on. . .
Condolences, Kym. You are appreciated~!!
I’m sorry for your loss Kym.
[…] two pandemic years as a virtual event, organizers just announced they will return as a live event in Dec. 2021, with the Emerald Cup held for the first time ever in Los Angeles—a […]
[…] two pandemic years as a virtual event, organizers just announced they will return as a live event in Dec. 2021, with the Emerald Cup held for the first time ever in Los Angeles—a […]
[…] two pandemic years as a virtual event, organizers just announced they will return as a live event in Dec. 2021, with the Emerald Cup held for the first time ever in Los Angeles—a […]
[…] two pandemic years as a virtual event, organizers just announced they will return as a live event in Dec. 2021, with the Emerald Cup held for the first time ever in Los Angeles—a […]
Hey, I work for a sun-grown, organic, and regenerative brand that supports strictly mom and pop growers in and around the Emerald Triangle. But I live in LA. There is a massive need to educate folks in LA on the importance of all the good work the farmers up north are doing. It all started in the north, but we need to open peoples’ eyes down here so we can raise awareness and sell more high-quality products that focus on regenerative practices. I’m sure it will return north in 2023, but I welcome a year down here. I think a flip in perspective is in order.
I am Pastor Chris, Cannabis for Christ
I speak a blessing over this festival and any efforts to get the word out about Mendocino, Humboldt and Trinity County bud, grown with God-given inputs and the most experience growers in the world.
The OG growers need help!
LA needs to know where to go to get the best God grown bud.
Lord willing I’ll be there and try to give away 700 joints straight from mindo reminding people to do all your cannabis for Christ