HappyDay: “Slow Steps Into Change’

Casey O’Neill is a cannabis and food farmer in Mendocino County who has been writing newsletters about his efforts to provide sustainable produce and marijuana. We feature his column once a week.

I’ve been thinking about the question of expanding the permit sizes for cultivation in Mendocino County. Hours of discussion with people in group counsel and singular conversations. Some of the folks I speak with have similar positions to me and some hold different perspectives than I do. I am open to evolving my positions based on new input, and I delight in discourse.

Due diligence in policy work is critical to assess the potential for consequences, both intended and unintended. As I continue to refine my personal opinion through deep rumination and study, I seek out information and people who hold different positions than I do.

My farm is 5000 square feet, 1/16th of an acre of cannabis production. I could conceive of expanding to 10,000 (¼ acre), but I can’t see myself going beyond that. My brother’s farm will be 7500 square feet this year and it will hopefully get to 10,000 over the seasons to come. For our cannabis production to get any bigger, we’d have to cut down on vegetable production.

As a small-scale farmer, I share the concerns around shifting market dynamics for small farms, but I do not believe that it does any good to create policies to protect my group in this county when the rules are different in the statewide market. That said, I am not in favor of expansion beyond an acre at this time.

The argument is made that larger scale cannabis cultivation will create jobs and provide opportunity for struggling agricultural operations by allowing them to diversify from wine grapes or pears. I have mixed feelings about this line of reasoning. In general, I want to see greater economic potential for our county. I want people to have good jobs that pay well. That said, I’m leery of the continuation of a boom-and-bust land-use cycle that has been a core tenet of oppression and white supremacy. I also benefit from this cycle and that privilege needs unpacking and redressing.

In terms of my meta-policy thinking, I’m in favor of creating good jobs in agriculture that help families earn a solid living. I’m in favor of sustainable policy that makes sense based on data. I’m willing to evolve my positions to try to find a pathway that makes the most sense for the most people while doing the least harm to the planet.

Mendocino County is a nationwide leader in taking steps to avoid huge changes. We were the first county in the nation to ban GMO’s. Just because “everyone else is doing something” hasn’t been an argument that our communities have chosen to support in the past. We march to the beat of our own drum, and we have an opportunity to regulate the expansion of cannabis cultivation to build in sustainability practices that can make Mendocino a model for the world.

We need to take the time to develop metrics of sustainability that can be enshrined in practice by farms who want to expand. We have an amazing community of famers who are taking the steps to learn how to make agriculture regenerative, and the county should develop a regulatory framework for expansion that takes these practices into account.

By building a regulatory framework that includes sustainability metrics, the county would lay a foundation for a world-class appellation program. There is much discussion about large-scale production and appellations, and there is significant concern that this type of production would water down the reputation that Mendocino holds for craft, quality production.

I believe that slow steps into change are necessary so that the inevitable unintended consequences are also slow and we can assess as we go along. I support expansion up to an acre for 2 years, with a reassessment of the policy at the end of that time. 2 years is short enough that we will be able to respond to potential changes at the federal or state level, while giving us some data points to utilize in revising our regulatory framework. It will give us time to dial in sustainability metrics so that the unintended consequences can be assessed before they are replicated at scale.

Just like we banned GMO’s, Mendocino County should regulate cannabis to be held to high standards. We have a culture and a way of doing things here, and we must safeguard that by making policy that reflects that culture, even if it means flying against the dominant wisdom. Just because “everyone else is doing it” hasn’t been an argument that we bought into in the past, why should we start now? This is our opportunity to be at the forefront of driving the change to a new agriculture that can sustain and regenerate. To not do so would be a failure in our fundamental duty as humans in this time of climate change.

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Sonnyb
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Sonnyb
3 years ago

The perfect spokesman for are community. Polite, well spoken, educated, handsome, just too name a few descriptions. If everybody in the green community handled them selves like this they’re would be a real safe and sane society taking place with you’re effects on the environmental feed back from all parties involved with the cultural movement surrounding ones loves and losses. CRD

Steve Koch
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Steve Koch
3 years ago
Reply to  Sonnyb

Seems unlikely long term that large numbers of small marijuana farmers will buck prevailing agricultural trends towards large, mechanized, very technical farms.

Small farmers will be driven out by heavy regulation and intense law enforcement of those regulations and economic competition from more efficient and politically powerful large corporate farms.

These corporate farms will focus on destroying competition from small farmers by stealing, buying, and reverse engineering their intellectual property, lobbying lawmakers to create onerous regulations at state and county level, facilitating and pressuring law enforcement of those regs that will destroy small farmers, driving prices down, creating barriers to entering the industry, vertical integration that will enable large farmers to control vendors that supply small farmers.

Small farmers will be driven to small market niches while big farmers will dominate almost all of the market.

Big govt prefers to deal with a small # of powerful corporations that can be squeezed for contributions and induced to act in ways amenable to big govt rather than deal with a large # of unruly small businesses. Large corporations love to use a big, oppressive govt to destroy competition from smaller, less politically connected businesses. Agriculture is no exception to that rule.

For sure
Guest
For sure
3 years ago
Reply to  Steve Koch

Just like wine…you’ve got the 2Buck Chuck, and you’ve got the upper end that is superior. Weed will be like that. There will be the funky, gmo, pesticide laden cheap weed, but ppl will always love the “Real Thing”. Small farms can incorporate together to create market clout. It’s gonna be a long ride, but, so what? Just keep on going& doing the right thing.

Mendocino Mamma
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Mendocino Mamma
3 years ago
Reply to  For sure

The Vineyards are struggling too. Many people are not drinking traditional wines anymore. Trend to consume value added products, blends, very specific things. Many of the vineyards have been forced to leave their crops on the vine. What was once highly coveted now not ever harvested.

Free lunch matters
Guest
Free lunch matters
3 years ago

Just like every other grower. Rightfully worried that the big boys are gonna step in and take his golden goose. Well this is the norm in every other industry . Weed growers aren’t special. We will be able to buy a pack of Marlboro greens for a fraction of the price .

DawnI
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DawnI
3 years ago

I will always prefer the grown in the sun, small farmer, or backyard growers, product. Grow your own 6 plants and it’s all Free!

Steeze
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Steeze
3 years ago
Reply to  DawnI

Free is a stretch, but I agree

Trending
Guest
Trending
3 years ago

Consumers want organic, artisan, and local.

Facts.

I like stars
Guest
I like stars
3 years ago
Reply to  Trending

Some do. Others want cheap and/or potent. Not every pothead is a connoisseur. Also, not everyone has deep pockets.

Free lunch matters
Guest
Free lunch matters
3 years ago
Reply to  Trending

Oh Trending, please put the bong down , you are very high. just wait till we can buy pre rolls for a tenth of the price from Phillip Morris. Nobody is gonna give a damn about overpriced Organic artisan weed at the price the ” organic artisan farmer” is gonna be asking.

Entering a World of Pain
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Entering a World of Pain
3 years ago

Haha. Truth hurts

NorCalNative
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NorCalNative
3 years ago

Looking forward to the article about how you choose cannabis cultivars to meet market demands. What do you grow, and why?

FMF
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FMF
3 years ago

Well said, I am in favor of leaving the large scale mid grade farms south of us in the areas of previous large scale agriculture. Once you open that door there is no turning back, culture and community are worth more than profits.

VMG
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VMG
3 years ago

IMO, the more you grow, the less it will be worth to you… Economics 1A.

All pot farmers want to grow more and more, probably because they think of it like winning the lottery, instead of like an actual business…

The more you grow, the more it will cost you, and, if everyone has a pot farm, pot will be worth less. If not today, then surely tomorrow.

Good luck out there, small farmer! And being high all the time is no way to run a business.

DisplaceBadHerb
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DisplaceBadHerb
3 years ago

People (including me) have been talking about Marlboro putting us out of business for years. Yet herb is a grand a pound. Not a reason to not expand. The beauty of the herb is that even if you only get 1-2 seasons before the takeover, it’s still profitable AND you followed your heart and got a learning lesson.

If your heart is with it, no part of your land will be compromised and you can provide good jobs…. Do it!

However the biggest reason I would support you to expand is because you are going to grow organically and treat it like a regular food plant. They’re is way too much shitty weed out there, permit or no permit. Do it to displace that shitty weed. Every pound of “good” weed you grow will make it harder (at least a little) for the generator, mixed light, giant footprint, asshole grower.

Maybe set up your expansion in a way that would easily be converted back to food, with no weed only infrastructure. (Dry space being the exception, but who doesn’t need more storage?)

VMG
Guest
VMG
3 years ago

As long as it doesn’t COST you $1000/lb to produce it…

Sustainability in small cannabis farming, when you look at the environmental and societal degradation caused by weed and the whole “drug thing” which attends pot farming, sustainability is a ridiculous concept!

Small pot farming, farming not conducted like a business, is hardly a “model” for anything! If the rest of the world operated like an average pot farm found in the Emerald Triangle, you would daily see Jolly-Roger-Flying wooden ships trying to commandeer giant cruise-liners to make the passengers and officers “walk the plank”!

Stop talking about “sustainability” and show me your “profit/loss statement”! Selling your product for $1000/pound? That Dispensary down the road charges $60/eighth for your weed, if it tests clean and if the knuckleheads behind the counter “endorse” it… Something is wrong with this equation!

Something is wrong with the mind set of small pot farmers, too, and until you can sell “sustainable” amounts from a “farm stand”, out in front of your small farm, or sell it by the ounce at the farmer’s market, you just won’t understand the actual economics of business!

Maybe not today, but eventually, you won’t be able to compete! There are TONS of unsold product, lying around the mega-grows, ready to be fed into the black market, for whatever price today will bring… Your customers may be dilletants, but mostly, people who use the product, they don’t care about cache, and unless you have a fixed buyer for your $1000/pounds, the whole crop may go to waste…

Careful planning with regard to consumption, and a realistic accounting of cost versus profit should tell if if expansion is a good idea. Just “growing more” for the sake of a random chance that the products will sell, seems dangerous, even wasteful.

Overproduction, will put you out of business, and, giant, highly-capitalized players, will eventually take over.

Remember, the point of capitalism is to generate power, not capital… Capital, is easy to get…

Pot farmers should organize, centralize processing, and they should lobby for a better marketing system, which is more fair, but, it’s probably too late, since the government just wants it’s whack…

Good luck, Namaste!

Laytonvillain
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Laytonvillain
3 years ago
Reply to  VMG

“ Pot farmers should organize, centralize processing, and they should lobby for a better marketing system, which is more fair, but, it’s probably too late, since the government just wants it’s whack…”

Dude. This is way more complicated than you can possibly appreciate. And a lot more thought has been put into it than you assume.

Years ago we had a cannabis farm co-op. Emerald Grown, the first cannabis specific agricultural co-op in CA.

Casey was literally the president of the co-op.

Once prop 64 passed, the state declared us illegal and we had to disband. No more than four acres of cultivated canopy allowed to be represented in a co-op. Lol.

Namaste.

VMG
Guest
VMG
3 years ago
Reply to  Laytonvillain

I was actually involved in a business, owned by my family 38 years, run by myself for 10 years, in an industry that was completely destroyed by government regulation.

It wasn’t fair that thousands of small, family-sized players, had to give it up and turn the entire industry over to a few huge players, but, this is the way government operates…

By my comment, which is my opinion, based upon decades of experience, I meant that small farmers of ANY crop, have only a few choices. If Casey was president of a Co-op, he knows this already.

The Cannabis “industry” that small-farmers are up against, will choke you out. There will always be a market for cache product, and I am sure that some amount of Black Market weed will always be available.

I recommend that everyone who needs marijuana, which I do not, they should grow the maximum amount themselves, in order to starve corporate-weed, but I envision a world where you will be able to buy your cannabis at 7-Eleven, or down at Safeway… And it will be fairly cheap.

Marijuana is an easy to grow plant. Cannabis flower, is a bit harder. If you love your bud, grow all you need for yourself.

Good luck surviving the future, if your plan is to survive on your weed crop. I doubt that our government cares about small farms or subsistence farmers.

Namaste

Smallfry
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Smallfry
3 years ago

It’s all a delicate dance isn’t it.. it’s doubtful allowing “Bigger Farms” is going to help the Mendo economy tremendously.. If only the GDP ( Gross Domestic Product) was also measured with GNH (Gross National Happiness) in the equation.. Ultimately Big Consolidated Agriculture creates Bleak Agricultural Ghettos..

Just look at the crime rate of the Salinas Valley
https://www.neighborhoodscout.com/ca/salinas/crime

I think the best “Jobs” and areas for economic growth, are probably better suited for Processing.. Advertising.. distribution.. transportation.. food products, and such..

U know.. Delegation of tasks.. the more Delegations.. and diversification of the products.. the more it will uplift the economic engine of communities..

I would argue that would be similar for the diversification of Farms as well.
10,000 sq ft is probably in the scope of what a family farm can comfortably handle with out having to hire a bunch of labor.. and make a comfortable living. As well as produce a quality product…Counties and Farmers can be proud of.. Cannabis is kinda a different beast, in the fact that a small sq. Foot is actually fairly labor intensive, and can produce a fair amount of product.

10K SF. In the hills is definitely bigger impact on the Environment then say already farmed flat land. I would say Definitely Nay to ANYTHING over 20K SF that’s on a dirt road.. over a certain grade and on a well for sure.. Anything that is right on the 101 messes up the view shed. That’s my view..

Even say giant Say Chicken Farms.. actually it’s a bunch of smaller farmers working their tail feathers into the dirt to produce for a large processor and distributor.

But we aren’t talking Chickens here.. the world is not going to “starve” if it doesn’t get it’s daily dose of weed.. The industry doesn’t need subsidies in terms of encouragement to grow more.. it needs encouragement to grow less.

I can’t say I agree with Regulations requiring absolute, let’s say, “Environmental or Amounts Supremacy”. Individual liberties are also part of the equations for thriving communities.. the Cali. gov.. right now wants to require a crap ton of obsolete and essentially useless and arbitrary regulatory frame work that will essentially measure every little scrappy bit of fertilizer a farmer wants to use on their crop.. in other words.. regulating the industry to a pulp is not the answer. Let’s face it. Now.. many other states and counties will produce a heap ton of Cannabis and Hemp without the hindrance of a complicated frame work.

Testing standards though…with in reason..That’s where I think small dedicated cultivators could truly shine..

Indy Certification, and Origin labels are good ways to validate and promote healthy products.. not necessarily heavy laws and regulations.. per say.. U know like Packaging with a bunch of NO’s on it.. the more NO’s and Free’s the Merrier right??

Also some sort of tax frame work that taxes larger cultivators at a much higher rate. That might help to level the playing field by encouraging cultivators to grow smaller scale and possibly open the opportunity on the market a little more..Larger operations should be held to stricter environmental standards as well..

Probably is not what will bring about a perfect Growtopia.. just some thoughts on the matter.

Small is Beautiful. Economics as if people mattered..
https://m.youtube.com/watch?v=KWncWaVxpe8

Terry
Guest
Terry
3 years ago

We have been sold out for the big farms. 4 acres was it. That was the BS sold to all the cities, counties, and small farmers. Humboldt went first, and just okayed big licenses. Then the others followed. Off course you need big farms to compete is their slogan. Total BS. Greed and political pressure, nothing new. Now anyone with any knowledge of this game knows its all about the genetics. Honey Banana, Fruit by the gram, rotten bananas, modified bananas, grandaddy gorilla, stuff like that. Then you might have a shot. That is as long as you branded. Otherwise good luck!

Mendocino Mamma
Guest
Mendocino Mamma
3 years ago

Shoot when I tried to open up a mobile testing unit in 2007-2008 everybody laughed at me. I brought tested product with levels to vend. Great numbers etc…They laughed no one cares about the labs. NOW WHAT.