Town of Mendocino to Host Cannabis Event on April 18

Press release from Cannabis on the Coast:

webpage flyer for cannabis on the coast 2020

[Photo from Cannabis on the Coast website]

Cannabis on the Coast is back with a town-wide event on Saturday, April 18, 2020, to showcase the spirit of our local industry and raise funds for the Cancer Resource Centers of Mendocino County. Around the world, people celebrate 4/20 to express their support for the cannabis plant and their community, and now they are invited to legally celebrate with us in the world-famous Emerald Triangle. Collectively, past events have raised nearly $5,000 for local charities. 

Visitors to the Village of Mendocino (and locals too!) will have access to several activations throughout the Village, with a schedule of free daytime events including a Farmers Forum and Market, the Canna Chronicles from Sol De Mendocino, craft cannabis conversations from Emerald Exchange, glass blowing demos and discounts at Spark, the Joint Rolling Olympics and a 4:20 toast at the Leonard Moore Collective, the Madrone lounge and more. 

Participating businesses in the Village will hang a Cannabis on the Coast ‘4/20 Friendly’ sign in their windows to indicate special deals and discounts for the day. As the sun goes down, the music turns up with our signature vibes including favorites The Reggae Angels, this time with headliner Mykal Rose! Tickets are available at Leonard Moore, Spark, Sol de Mendocino and via Eventbrite. 

Founding Sponsors include Emerald Exchange, Leonard Moore Cannabis, Madrone California, Mendocino CannaTours, S Dot Productions, Sol de Mendocino and Spark. 

Past Local Sponsors have included Amigo Bobs, Anderson Valley Reserve, Barge North Co., Sara Bassindale, Bloom Skincare, Dirt Cheap, Dragonfly Wellness Center, Flow Kana, Frankie’s Pizza, Henry’s Original, Hill House, Himalaya Vapor, Hive Mendocino, Ingrid’s Lounge, The Joshua Grindle Inn, Lit House, Little River Inn, The MacCallum House, Mendocino Cannabis Alliance, Mendo Cannabis Company, Mendocino Country Store, Mendocino TV, Moody’s Organic Coffee Bar, Northern Nights Music Festival, Redwood Remedies and Yoga Shine. 

Event information and a full list of participants and tickets can be found at CannabisOnTheCoast.com

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Legallettuce
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Legallettuce
4 years ago

I never understood the 420 crap but if it commercialized selling weed for a day like religion for Christmas or love for Valentine’s day I am cool with it. But really if you wanna celebrate the plant it should be around the Equinox and we would have two selling days a year.

Burnt Ranch (new handle)
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Burnt Ranch (new handle)
4 years ago
Reply to  Legallettuce

What is it about 420 you don’t understand? A friend of mine grew up in Marin County. He went to San Rafael High School. His older friends used to meet near a secure/private spot on the school grounds to smoke pot. They met at 4:20 pm and referred to it as the 420 thing. This was 1972 or so. It caught on.

Legallettuce
Guest
Legallettuce
4 years ago

I know the story just we could of had two days instead of one if those potheads would of used some neurons. I thought it was Santa Cruz not San Rafeal. I could be wrong like I said not something I have ever followed. April 20th is pretty busy on a hill.

The Real Brian
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The Real Brian
4 years ago

For those interested:

But in recent years, a consensus has emerged around the most credible explanation: that it started with a group of bell-bottomed buddies from San Rafael High School, who called themselves “the Waldos.” A friend’s brother was afraid of getting busted for a patch of cannabis he was growing in the woods at Point Reyes, so he drew a map and gave the teens permission to harvest the crop, the story goes.

During fall 1971, at 4:20 p.m., just after classes and football practice, the group would meet up at the school’s statue of chemist Louis Pasteur, smoke a joint and head out to search for the weed patch. They never did find it, but their private lexicon — “420 Louie,” and later just “420” — would take on a life of its own.

The Waldos saved postmarked letters and other artifacts from the 1970s referencing “420,” which they now keep in a bank vault, and when the Oxford English Dictionary added the term last month it cited some of those documents as the entry’s earliest recorded uses .

https://www.marinij.com/2017/04/20/420-lore-marin-roots-part-of-story-for-marijuana-holiday/amp/

Over It
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Over It
4 years ago
Reply to  Legallettuce

It is Hitler’s birthday. Hitler was a vegetarian. So some very misguided stoners decided to take the time 4:20 pm and switch it to the date of April 20th in some stupid, stoned celebration that is actually held on Hitler’s birthday. Stoners are not very smart people. Or if they started out smart they actively kill their brain potential by gorging on the herb and dumbing down. It’s sad and lame. But now it is a big-time commercial for corporate interests and so we will see more of it for many years to come. Be assured- those you see celebrating 4/20 are thechildren, the newbies or the business people standing to make a buck. The seasoned and mellow smokers stay the hell away from this charade and sad mockery. Imagine Fat Tuesday on Bourbon Street- all the locals run away to other parts as the tourists imagine they are in “New Orleans”.

Ullr Rover
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Ullr Rover
4 years ago
Reply to  Over It

Hitler also started Volkswagen with Ferdinand Porsche.

John
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John
4 years ago
Reply to  Ullr Rover

Hitler was also one of the earliest anti-tobacco crusaders. Favorite movie: Disney’s Snow White and the Seven Dwarves. But all this is really a digression from the subject of this article. Some of the disparaging comments on this post are worth considering. People killing their brain potential, dumbing down. It all seems like a snobbish cult now. Big bucks in it, though. Look at the names of all those sponsors!

Robertson Jackson
Guest
Robertson Jackson
4 years ago
Reply to  Over It

Godwin’s law (or Godwin’s rule of Hitler analogies) is an Internet adage asserting that “As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1” that is, if an online discussion (regardless of topic or scope) goes on long enough, sooner or later someone will compare someone or something to Adolf Hitler or his deeds, the point at which effectively the discussion or thread often ends. Promulgated by the American attorney and author Mike Godwin in 1990, Godwin’s law originally referred specifically to Usenet newsgroup discussions. It is now applied to any threaded online discussion, such as Internet forums, chat rooms, and comment threads, as well as to speeches, articles, and other rhetoric where reductio ad Hitlerum occurs.

Godwin has stated that he introduced Godwin’s law in 1990 as an experiment in memetics.

In 2012, “Godwin’s law” became an entry in the third edition of the Oxford English Dictionary.
https://en.wikipedia.org/wiki/Godwin%27s_law

SmallFry
Guest
SmallFry
4 years ago
Reply to  Over It

Hey.. I am glad Hitlers birthday is a 4:20 event. Can you imagine how pissed that dude would be if he knew his birthday was a pot smoking multicultural hippie Mecca holiday? I think it’s great.

Rod Gass
Guest
Rod Gass
4 years ago
Reply to  Legallettuce

Yeah, for me the 4:20 is more of a mood point rather than a scientific discovery. When living according to the solar clock, 4:20 for most people is the time slot still accessible to relaxation and winding down from the days demands. Want to kick back a bit? Name your poison.

2putttom
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2putttom
4 years ago

Wonderful !