Discuss the Issues of Rural Sun-grown Cannabis Farmers in SoHum This Weekend
ICFA / MAP Educational Forum in Palo Verde, CA
Heartwood Mountain Sanctuary
September 7-9, 2018
Friday, September 7 – Thought Leaders Introduction
You are invited to join core ICFA and MAP members for
discussion and dinner while we mingle at the Heartwood Mountain Market. In this informal setting we will discuss current hot topics for rural sun grown cannabis farming communities and refine the weekends agenda. Dinner is available for purchase at the Market.
3:00-4:00 ICFA/MAP core group arrival and Check-in.
4:00-8:00 Mingle with community at the Heartwood Mountain Market.
Saturday, September 8 – ICFA Education at Heartwood
9:00-10:00 Rural Cannabis Community Needs.
10:15-11:45 Sun Grown Agricultural Commission.
1:00 – 2:00 Break -Bring swimsuits to swim/sauna after the presentation.
Saturday, September 8 – MAP Education at Palo Verde Volunteer Fire Dept.
2:00 – 3:00 Arrival and Set-Up at PVVFD.
3:00 – 5:00 Mendocino Appellations Project Presentation and community conversation.
5:00 – 6:00 Break.
6:00 – 8:00 PVVFD monthly Fundraiser BBQ and Bar.
Sunday, September 9 at Heartwood
8:30-11:30 Breakout Sessions – Members of ICFA and MAP will host informative breakout sessions to discuss topics such as Sungrown Agricultural Commissions; Appellations of Origin; Fish Friendly Cannabis Farming; Sustainable and
Compliant Irrigation Systems; Water Rights; Dry Farming, Integrated Pest Management, Enforcement: How to protect yourself in the event of enforcement; Cannabis Events; Living Soil; Humboldt County Ordinance 1.0 vs 2.0; Farm Efficiencies, Adaptability & Tech; Trade Marking, Branding & Marketing; and other topics relevant to the Palo Verde sun grown farming community whether in the permitting process or not.
11:30-2:00 Break/brunch – Bring swimsuits to swim/sauna after the presentation.
Event Info: Hollie@icfa.farm
ICFA Info: Info@icfa.farm
MAP Info: Thebrainbloom@gmail.com
Heartwood for room reservations if needed:
ICFA / MAP Educational Forum in Palo Verde, CA
At Heartwood Mountain Sanctuary
September 7-9, 2018
Neighbors and friends,
Please join ICFA (International Cannabis Farmers Association) and MAP (Mendocino Appellations Project) for a three-day
event Saturday Sept. 7-9 at the Palo Verde Ranch in Southern Humboldt County. Heartwood Institute and the PVVFD (Palo Verde Volunteer Fire Department) will be hosting community presentations and conversations about Appellations of Origin, a Sun Grown Agricultural Commission and topics relevant to small cannabis farmers in various phases of the permitting process and those who will not be participating in permitting. The weekend will lend context to, and guidance in navigating a pathway through the transitional Cannabis landscape, and how we can best serve our communities to preserve our unique, heritage cannabis culture.
*See attachments for more information about ICFA and MAP
Why are we discussing a Sun Grown Agricultural Commission?
Agricultural commissions were created in statute under the marketing law of 1937. The purpose of agricultural commission is for marketing, research & education, and advocacy.
A Sun Grown Agricultural Commission could:
• Advise and work with other boards and commissions on issues facing farmers
• Conduct inventories of agricultural resources
• Conduct inventories of historic farms and farm buildings
• Educate the public on matters relating to farming and agriculture
• Serve as a local voice advocating for farmers, farm businesses and farm interests
• Provide visibility for farming
• Give farmers a place to go to for help
• Help resolve farm-related problems or conflicts
• Help protect farmland and other natural resources.
Why are we discussing Appellations of Origin?
The Medicinal and Adult-Use Cannabis Regulation and Safety Act (MAUCRSA), signed into law by Governor Brown, expands on the scope of appellation standards first introduced by MCRSA and AUMA. Under MAUCRSA, the California Department of Food and Agriculture will create a process by which licensed cultivators may establish appellations of standards, practices, and varietals applicable to cannabis grown in certain geographical area in California no later than January 1, 2021.
The International Cannabis Farmers Association is a group of cannabis farmers, scientists, and stakeholders working together to promote the unique quality and ecological benefits of sun grown Cannabis products while preserving the heritage of traditional farming communities.
The association is made up of farmers and stakeholders committed to the best agriculture and farming practices. It is an organization of, by and for farmers.
The International Cannabis Farmers Association will:
Educate leaders, policy makers, consumers, and the public on the quality and ecological benefits of traditionally farmed sun grown Cannabis;
Create a dynamic and creative consumer direct educational campaign on the superior quality and benefits of traditionally sun grown Cannabis;
Promote public policy that ensures an equal share of licenses are issued to traditional sun grown Cannabis farmers;
Empower the world’s last remaining family operated farms using traditional practices to grow Cannabis; and
Collect and share data on the environmental benefits of traditionally farmed sun grown
Regulatory frameworks often require that therapeutic Cannabis varietals be grown indoors, or in all season greenhouses, despite the overwhelming evidence that traditionally farmed sun grown Cannabis is of the highest quality and ecologically superior. This trend in public policy has devastating environmental implications and ultimately leaves the unknowing patient and adult use consumer without access to traditionally farmed Cannabis and Cannabis-derived products.
We have formed the International Cannabis Farmers Association to establish the science, data and consumer education necessary to break down these barriers while promoting the quality, benefits and ecological superiority of traditionally farmed Cannabis.
As individuals, our power is limited. As a group, we are far more powerful.
The International Cannabis Farmers Association will empower traditional Cannabis farmers through education, research and advocacy.
Raise public awareness about the benefits of sun grown Cannabis and Cannabis– derived products;
Engage a lobbyist to advocate for the development of responsible regulations in CA, which we see as crucially important due to its significance to national and international policy development;
Conduct a market research study to better determine the current availability and perception of sun grown Cannabis in today’s marketplace;
Create an online presence to provide resources and forums;
Conduct scientific research to quantify the ecological benefits of traditionally farmed
Create educational programs for regulators, industry and consumers that highlight the benefits and ecological superiority realized when Cannabis is grown utilizing traditional farming practices; and
Gather the data necessary to establish internationally recognized appellations of origin.
International Cannabis Farmers Association Board of Directors:
Kristin Nevedal, Chair
Amanda Reiman, PhD MSW, Secretary Tristin Oates, Treasurer
Hollie Hall, PhD Tina Gordon Heather Kornberg Chrystal Ortiz
Appellations are a way of communicating the origin story of an agricultural product to the world. They are legally defined and protected Geographical Indications, found on the label of a qualifying agricultural product. Appellation designations regulate growing regions, varietals, and production standards, resulting in afinalproductofexceptionalquality.Theyelevatethevalueofthe product for the producer, distributor, and retailer, and assure the consumer that they are purchasing the finest craft quality product available on themarket.
Mendocino Appellations Project
MAPisanon-profiteducation,researchandadvocacyorganizationworkingtodeveloplegalappellation oforigindesignationsforcannabisinCalifornia.Wearecollaboratingwithstrategicpartnerstoconduct the necessary research, develop local and statewide policies that support cannabis appellations, and to preserve and promote our region’s rich canna-cultural heritage.
- Research region specific geographical boundaries, cultivars, practices and standards. MAP understands the qualifying criteria for AO to include: 1. Provenance, which is the place of origin or the chronological custody of the product, 2. Terroir, a French concept used to understand the combined result of the environmental conditions on the crop and resulting product (i.e., climate, topography, soil and water composition), 3. Traditional knowledge, or the social components of agriculture within the appellation, such as the craft of cultivation and products that have been developed and carried forward from generation to generation, and 4. Qualifying botanical factors, such as region specific cultivars, as well as qualitative and potency markers of the product.
- Utilize Community Driven Research methodology for all scopes of MAP’s research. MAP has adopted a methodology of community driven research (CDR) in its work to establish AO, wherein reciprocal and equitable partnerships are pursued between various stakeholders of cannabis AO, involving cannabis farmers, organizations, and researchers. Community-driven research is distinctive from prevalent researcher-driven research because the community takes the lead in developing the research agenda and projects that are important to their needs. This partnership approach enables the partners to contribute their expertise and share decision-making and ownership of the research. It also promotes community oversight and engagement in the research process, and it is crucial to supporting MAPʼs cannabis farmers and their stake in benefiting from an AO system in a regulated market.
- Develop CDR research templates that are regionally replicable and scalable. MAP’s goal is to develop CDR research methodology, pilot programs and templates that can serve any region seeking to develop appellation of origin systems for cannabis.
Support the community health of cannabis producing regions.
One of the parameters of CDR is that programs are designed to give back to the communities being researched. Researchers will be expected to help train community members, when appropriate, into the data collection and interpretation, so that the research is sustainable. CDR gives a strong voice to communities that, due to prohibition, never before had such a voice. Through CBR, generations of personal experience, including difficult histories, have the opportunity to serve as research evidence to establish legal appellation of origin protections and designations, in kind offering tangible socio- economic returns to these communities.
Recommendations for CalCannabis Appellation Program
California state law mandates the creation of CalCannabis Geographical Indication program for California cannabis. MAP supports the development of a comprehensive GI system that offers tiered designations:
County of Origin: Broadly inclusive with minimal standards aside from those that verify the geographic source of the product.
Appellation of Origin: Highly exclusive with qualitative markers and standards based upon regional cultivars, cultural practices, and environment.
Cannabis Cultivar Library: Recommend the development of a statewide cannabis cultivar library, or regionally networked libraries, to help establish cannabis naming conventions and legal varietal protections.
Protected Terms: Define and codify a list of Protected Terms to be broadly applied across all license types, for use in standards development and labeling requirements. This would prioritize terms and phrases that are of particular relevance to AO practices and standards.
Statewide Appellation Qualifications: Recommend qualifying AO crop(s) flower in full sun and be planted in the ground, exclusively.
Regional Appellation Standards: Regional research, local stakeholder input, and local authority to develop regional AO districts and standards is essential
Rachel Giraudo Richard Mendleson Eleanor Kuntz Hollie Hall
California Growers Association International Cannabis Farmers Association
The Mendocino Cannabis Industry Association
Board of Directors
Justin Calvino Sara O’Donnell Ryan Long Hazel Bagwell Tom Rodrigues
Swami Chaitanya Christopher Halmo
Genine Coleman, Executive Director Kristen Garringer, Research Associate