SoHum Grrrl in Forbes Magazine Talking Up Her Unique Clothing Company for Women
Grrrl not only sells athletic wear but sells the idea that women are great in any size. Olson, interviewed here in 2016, told Forbes, “We’re not just selling clothing, we’re solving a trillion-dollar social problem. It’s about progress not perfection, but we are making change happen.”
The models for her clothing come in all different sized and shaped packages. Grrrl’s advertising celebrates that.
Forbes is impressed by Grrrl’s vision and potential. The article stated,
GRRRL potentially posits a pivotal change in the trajectory of the lucrative athleisure sector, which is set to hit sales of $231.7 billion worldwide by 2024 but still has gaping chasms regarding diversity; the average US woman is now 16-18 (a UK 20-22) and sales of larger, technically plus-size clothing are forecast to grow at twice the rate of ‘standard’ sizes by 2020 but few sports brands are servicing the market and those that do tend to segregate the offer, offensively inferring large means atypical – blindly ignoring the statistical reality check.
Although Olson hasn’t lived in Humboldt for over 10 years, her family is still in the area. She told us in 2015 that it has been exhilarating “to come out of Humboldt [and] to see our stuff in Germany to Finland to Australia.”
If you want to support a Humboldt homegirl, check out GRRRL clothing here.