‘Brew Your Beard – Grow for a Good Cause’ Begins January 1

This is a press release from Six Rivers Brewery:

McKinleyville, CA— When McKinleyville Parks and Recreation Coordinator Jens Andersen first saw the documentary, “Growin’ A Beard,” while on a trip a few years, he was inspired. Set in the small town of Shamrock, Texas, all men are required to grow a Donegal-style beard by their annual St. Patrick’s Day Festival and on that day judges choose a winner based on a set of criteria. Those who do not have a beard must have a “shave pass.”

He came home thinking, “that would make a really great fundraiser.” Recalling that Six Rivers Brewery celebrates their anniversary on St. Patrick’s Day, he reached out to co-owner Talia Nachshon and the seed was planted. “This is something Jens and I have wanted to do for years and we’re so excited to finally make it happen. Supporting the Teen Center is really important to us!”

Co-owner Meredith Maier agreed, “We all know that beards and beer go together. And if we can do something to help raise money for our community, it’s a win-win.” Thus, Brew Your Beard was born.

While the finale of this competition will no doubt be a hilarious good time, the real heart of the contest is raising money to help furnish a recording studio at the Teen Center. They have the space, they just need to fill it with equipment.

Jesse Summerson, McKinleyville Teen Center Unit Director, says both he and the teens are eagerly awaiting the completion of the recording studio. So much so, in fact, he already meets weekly with a group of teens to discuss their lyrical compositions in the future home of the studio space. Having spent years working with teens, he remarks that music is a real unifier. “When you can get two kids working on a piece of music together, all of their differences seem to fade away.”

The McKinleyville Teen Center is a partnership between McKinleyville Community Services District and the Boys and Girls Club of the Redwoods. It currently serves close to 300 local youth ages 11 to 18. Once open, the recording studio will be available for use by additional Boys and Girls Club of the Redwoods Teen Centers in Eureka and Klamath, benefitting hundreds and hundreds more local children.

Brew Your Beard – Growing for a Good Cause sign ups start on New Year’s Day and will be held from 4 to 6pm on 1st through the 3rd at Six Rivers Brewery. Contestants should arrive clean shaven with their registration fee of $25. A Beard Pageant will be held on St. Patrick’s Day, March 17th at the brewery’s 14th Anniversary Party. Prizes will be awarded in multiple categories.

For those not able to physically participate but who want to get in on the fun, ‘tickets’ are available for purchase online at https://brewyourbeard.brownpapertickets.com/

If individuals or businesses would like to donate funds or equipment to the recording studio at the McKinleyville Teen Center, contact Jesse Summerson at 707-840-0304



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