Yurok Agricultural Corporation Purchasing Mad River Brewing Company

Signing photoPress release from the Yurok Tribe:

Today, the Yurok Agricultural Corporation announced the signing of an agreement to purchase the Mad River Brewing Company, Tap Room and family friendly restaurant. The Yurok Agricultural Corporation is a wholly owned corporation of the Yurok Tribe, the largest tribe in California. The purchase of this niche market business seeks to diversify the tribal economic portfolio in order to benefit the economic sovereignty of the region.

“Mad River Brewing Company has been brewing quality craft beer since 1989. Under this new ownership we will modernize our plant and develop new markets while maintaining the important relationships we have developed with our employees and the community. We look forward to brewing our award-winning ales with the same passion for another thirty years,” stated Richard Hanger, CEO for Mad River Brewery.

Mad River’s flagship, Steelhead Extra Pale Ale and their other award-winning brews have become renowned nationwide for their unique flavor profile and consistent quality through dedication to the breweries mission, “to produce the highest quality craft beer possible”. Mad River announced no delay in production and normal business for the restaurant, tap room and distribution.

“We intend to lead the way for Tribal enterprises who also share the passion for craft beer and exercise our economic sovereignty in this purchase of this dynamic business” said Tuekwe George, CEO, Yurok Agricultural Corporation.

“Mad River Brewery’s story and mission is exactly what we have been looking for in a business. Practicing the most traditional brewing methods for almost three decades, giving you the Northern California experience every time you raise your glass. We intend to expand this tremendous brand, lead with quality and share with the world.” added Frankie Myers, President, Yurok Agricultural Corporation.

The Yurok Agricultural Corporation considered Mad River Brewing Company’s environmentally friendly record in waste reduction, including the win of 7 Waste Reduction Awards Program honored by the California Integrated Waste Management Board. Mad River Brewing Company reports a waste reduction rate of 98 percent with much of the organic waste, ten tons of spent barley malt and yeast a year used as feed to local livestock, or used as composting material. “This perfectly aligns with the Yurok Agriculture Corporation’s vision of holistic business operations, and the Yurok Tribe’s dedication to its role as a protective steward of the environment, Tribal ancestral lands and the Klamath River,” stated Toby Vanlandingham, Board Member, Yurok Agricultural Corporation. For more information regarding the Mad River Brewery, visit the website at https://www.madriverbrewing.com/ or visit at 101 Taylor Way, Blue Lake, California 95525.

Mad River Brewery's line up

Mad River Brewery’s line up [From the company’s website]

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14 Comments
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Ullr Rover
Guest
4 years ago

Don’t mess with the DIPA… other than changing the name back.

Willie Caos-mayham
Guest
4 years ago

🕯🌳Good morning Kym, looks like someone is coming up.👍🏽👍🏽

lotta wordsworth
Guest
lotta wordsworth
4 years ago

Indians and alcohol, what could go wrong?

Government Cheese
Guest
Government Cheese
4 years ago

Casinos save lives by having backup power to keep medicine cold. One life saved. One hundred ruined.

Central HumCo
Guest
4 years ago

~i guess i’m wondering if it’s “back-up” power at Blue Lake, or is the Biomass plant the source of electricity up there?

Canyon oak
Guest
Canyon oak
4 years ago

Can they buy the Red Tail Ale recipe from those sellouts down south?
I’ve been lost in a daze ever since the red tail ale well dried up, and my dreams of another Red Tail 12 pack have gone unanswered thus far.
Help us Yurok’s, to save one of the oldest beer salmonids In the north state.
And maybe it can be rebranded as condor Ale or something..

Government Cheese
Guest
Government Cheese
4 years ago
Reply to  Canyon oak

Condor ale! Lmfao. Good one. Just call it ol engine #9 ale?

guest
Guest
guest
4 years ago

CHEERS !!!

sam
Guest
sam
4 years ago

No tax on beer ?

Leighann Larson
Guest
Leighann Larson
4 years ago

I don’t know how I feel…. worried Please don’t mess this up. I love this beer and i love the place. Mad River is not replaceable.

guest
Guest
guest
4 years ago

Gosh, don’t worry. You are not alone in your love for quality beer and chill dives… I promise you. Bless you. Just smoke a little weed, and have faith.

Adipose aficionado
Guest
Adipose aficionado
4 years ago

Maybe the new ownership could change the labels to correctly depict the adipose fin on the pale ale steelhead label and to correct the slammin salmon label which incorrectly depicts steelhead instead of salmon.

hill billy
Guest
hill billy
4 years ago

Thank you kindly for pointing that out. … Crafty advertizers! Always, lies!

acktually
Guest
acktually
4 years ago

It still be a salmonid species doe