Follow the Magic to Humboldt
“Follow the Magic” is an Alice in Wonderland themed ad campaign highlighting the natural beauties of Humboldt County recently being promoted by the Southern Humboldt Business and Visitors Bureau (SHBVB).
According to Laura Lasseter, Director of Operations and Founding Board member of the SHBVB, “We are excited about ‘Follow The Magic.’ It embodies so much of the brilliance and wonder of our county…Southern Humboldt magic.”
Lasseter said the campaign was developed about three years ago. “[It’s] now being seen here in Humboldt because of our new partnership with the creators Misfit and the HLA,” she explained.
Misfit is the agency that created the entire campaign including the unique almost storylike videos. And, HLA is the Humboldt Lodging Alliance, which is an association of innkeepers, hoteliers, and property managers.
“We got permission from them to help promote the campaign,” Lasseter explained.
The poster shown at the top of this article has been very popular since it was posted earlier this week by SHBVB on their Facebook page. “It has exceeded all of our other postings,” she said. “Our community in Humboldt County is thirsty for this.”
Lasseter believes, “The campaign really brings the essence of Humboldt County.” She added, “Whatever your magic is, if it is the Lost Coast or the Redwoods…or the Victorians, it captures the beauty.”
Before the campaign, Lasseter said, “We didn’t have something that encompassed all forms of tourism here–the Avenue, wineries, the King Range, the Lost Coast,…hiking and biking trails and cannatourism.”
Since the posting, she said there have been a lot of questions. “Where is this tree? All of the ads are real locations in Humboldt?” Lasseter said all the locations are real, but…”They have enhanced some of the Magic…They added the path in the poster, for instance…You wouldn’t want to dig in the stepping stones in a fragile Redwood forest.”
Lasseter said her organization, the Southern Humboldt Business and Visitor Bureau, is “modeled after your typical convention and visitor bureau’s–with destination marketing and development.” However, unlike some of the more traditional organizations, they don’t shy away from cannabis tourism. “In Southern Humboldt, we have cannabis farms focussed in sustainable farming practices that serve the environment and community well,” she said.
But, Lasseter said, they do work closely with other tourism promoting groups.
Lasseter says there is a big potential for cannatourism here. “Any one can go and visit a warehouse grow, but we have our beautiful surroundings on top of that,” she said. “Part of our vision is to share what we have. We have so much to offer here in Southern Humboldt.”
Want to share the Magic? You can do it on Instagram. Or you can do it on Facebook, too. Go to the Southern Humboldt Business and Visitor’s Bureau and send the video or poster on to your friends and family. Let them know why you love where you live.