[Audio] Real scratch and sniff cannabis ads possibly first of their kind; Humboldt’s last week of news


In the latest episode of Humboldt Last Week (9:57): Of course real scratch and sniff cannabis ads would likely originate in Humboldt County. With legal recreational marijuana sales in California coming in a little over a month it’s just a blueberry whiff of some of the innovation we’ll see in this brave new world.

“We kinda rolled the dice on this one,” said Humboldt Seed Company founder Nat Pennington, whose company put out the ads. “Not anybody ever having done it, not knowing what the microencapsulation process would do to the scent, but I’ll tell you when the magazine finally arrived and we scratched and sniffed for the first time, we were blown away.”

Humboldt Seed Company aims to provide high quality seeds to patients in California wishing to grow their own medicine in accordance with state law. They’ve been crowned in the North Coast Journal’s Best of Humboldt cannabis seeds category a couple times.

In the podcast, Pennington discusses how they came up with the scratch and sniff idea, how they prevented the inclusion of psychoactive elements in the ads, how an organization in Britain was conversely using scratch and sniff cannabis cards (probably without real terpenes) as a law enforcement tool, and perceptions of cannabis in the “brave new world.”

The story begins at 9:57.

Also covered

A date is set to determine if our Public Defender boss meets the requirements for his job, a caped cartoon squirrel with a hypodermic needle has a local organization facing criticism, more reports of negligent bullets whizzing around, that fake tale of men in SWAT gear robbing people at a national park, results of the opioid town hall, a date is set to determine if HSU football will be iced, ice skating, a reporter helps solidify an arson conviction, and other top stories from last week.

Humboldt Last Week is a way to hear highlights from Humboldt’s last week a news. It’s available on iTunes, SoundCloud, top podcast platforms, and at kymkemp.com.

Humboldt Seed Company’s ad in the Humboldt Cannabis Magazine

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14 Comments
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Honeydew Bridge C.H.U.M.P.
Guest

Terrible to see dope being marketed, destroying lives, encouraging marijuana grower’s war against nature and healthy communities.

Willow creek local
Guest
Willow creek local
6 years ago

So ridiculous. Get over yourself

Crestfallen
Guest
Crestfallen
6 years ago

By all means let’s get all the children involved.

Garrett
Guest
Garrett
6 years ago
Reply to  Crestfallen

Significant eye roll.

For Real
Guest
For Real
6 years ago

Beautiful!

Mogtx
Guest
6 years ago

I wonder why the chump disappeared during harvest he must have been real bizzy with his own crop if I had a million bucks I bet it all on him being a grower .

Sparklemahn
Guest
Sparklemahn
6 years ago
Reply to  Mogtx

Funny if true.

Crime stopper
Guest
Crime stopper
6 years ago

Let me know when you put the scratch and sniff ad in Playboy so I can ask them to do a “classic issue” for my collection. Long live Hef!

Doh!
Guest
Doh!
6 years ago
Reply to  Crime stopper

If you keep your eyes closed, the scratch and sniff ad in Fish & Game magazine works pretty well for that. Wait…what?

Diesel Dually
Guest
Diesel Dually
6 years ago

Great, it is comforting to know that Humboldt contributed SO MUCH to making Americans (and Spaniards) stoned as hell and dumber than shit… A truly stupid and senseless gesture to advertise a useless and unnecessary product. I hope you all are proud of yourselves!

HumLuv
Guest
HumLuv
6 years ago

Great summary of the past week’s events, HLW. Thanks for keeping us informed about the happenings on the coast!

Anon Forrest
Guest
Anon Forrest
6 years ago

Thanks HLW and have fun in Colorado; come home safe and sound.