Happy New Year, Hollyweed….(Yep, Iconic Sign Change)
As 2016 moved to 2017, in a likely reference to California legalizing recreational marijuana last November, some prankster trespassed at the site of the iconic Hollywood sign in the hills of above Los Angeles.
Photos of the sign are rippling through social media (see one tweet below) and through traditional news sources.
— ㅤ (@souIessly) January 1, 2017
According to the LA Times,
Security footage taken around midnight Saturday showed a “lone individual” climbing up Mount Lee, scaling the sign using the built-in ladders and hanging tarpaulins over the sign’s O’s to change them to E’s, said Sgt. Guy Juneau of the LAPD’s Security Services division.
This isn’t the first time Hollywood was changed to Hollyweed for New Year’s Day. Back in 1976 an art major, Daniel Finegood, snuck up to the site, altered the iconic sign, and scored an A in his class.
In Finegold’s obituary, the LA Times reports,
Years later, he protested a characterization of the incident in The Times that referred to “vandals” altering the sign.
“We broke no laws and did no damage to the sign,” Finegood and friends wrote in a 1983 letter to the newspaper.
“An artist’s role throughout history has been to create representations of the culture he exists in. By hanging four relatively small pieces of fabric on the landmark, we were able to change people’s perception of the Hollywood Sign,” they wrote.
For Humboldt, the question might be…. will 2017 be a year when it cements its brand as the center of all things cannabis…or will Hollyweed or some other area move to the forefront.