Real GRRRLS Come in Different Packages: A Former Humboldt Woman Takes on the Fashion World
Humboldt Homegirl Kortney Olson gambles big. Last year when undefeated Rhonda Rousey was favored to beat Holly Holm 11 to 1 in the UFC, Olson took her new clothing label’s ad money and bet on Holm. “We took our entire marketing budget for a year and sponsored her.” GRRRL rocketed into the public eye on the tail of Holm’s upset win.
Olson wants to change the world of women’s fashion. She said part of her brand’s mission is “to redefine what it is to be a girl.” She pointed to her company’s website, “We make real clothes for real grrrls who simply don’t care about what anybody else thinks.” The models for her clothing are never photoshopped and come in all sorts of sizes and shapes.
“We do fashion clothing for women,” she said. “But we got rid of traditional sizing. There is always a stigma associated with sizes.”
Olson said she wanted to show that women can be strong and assertive. “This is about social change,” she said. Her clothing “gives women a cape [and] validates women to be whatever size they want.”
Although Olson hasn’t lived in Humboldt for almost 10 years, her family is still in the area. She says that it has been exhilarating “to come out of Humboldt [and] to see our stuff in Germany to Finland to Australia.”
If you want to support a Humboldt homegirl, check out GRRRL clothing here.
Rumor is Olson might be on America’s Got Talent tonight. Tune in and see.