For Love of This Area: The Humboldt Challenge
Not since Hooked on Humboldt have we seen a marketing strategy for this area so bold and innovative. And–it wasn’t done by a marketer hired by the County, it was done for love—love of this beautiful area. Humboldt State computer science student, Connor Callison, unveiled The Humboldt Challenge this week.
“The Humboldt Challenge is a monthly set of adventures that, when completed, will be rewarded with prizes from our team and sponsors. To participate in The Humboldt Challenge, complete at least five adventures off the adventure list and take photos at each destination (BE CREATIVE!) Then post your picture with the hashtag #TheHumboldtChallenge
It’s as simple as that!
“I stayed up for 12 hours straight working on it the first night,” Callison said. “I became obsessed with it.”
“Mainly I want to get people out doing things,” he explained. He said he became interested when looking into Next Generation Eureka, a group interested in getting young adults between the ages of 16-30 involved in the process of planning the future of that city.
“Not many people in my age group are involved in voicing our opinions about planning,” he said. Callison, who just graduated from Eureka High last year, explained that people his age are always saying there’s nothing to do.
“There’s so much stuff to do!” he insisted and set out to make a site that encouraged young adults to enjoy this area. “So I created the website with the intent to get people out and doing things—Hopefully, it will stimulate the economy.”
“I could just have compiled a list like 101 Things to Do in Humboldt but they already exist…so I created a challenge,” he said. Everyone, not just young adults, is invited to go on five of the ten adventures listed–everything from climbing Strawberry Rock to visiting Arts Alive. Then, he said, “Get a cool image with different angles, crops and poses.” After that, post the images on either Instagram or Facebook and use the hashtag #TheHumboldtChallenge. The prizes will be awarded at the beginning of the next month.
The response he said has been phenomenal. “This idea has exploded!” he enthused. He has already been approached to meet with county and Eureka city officials. “We are meeting next week,” he said. On the first two days the site was up, “I had over 2000 unique visitors,” he stated.
Callison who was born and raised here is hoping to sell ad space to finance the prizes offered but, he repeated, this is “about getting people out and doing things!”