Welcome to Pot City
With legalization on the ballot this fall, Humboldt County’s growers and business people are thinking about how to meet the possible challenges. This week’s North Coast Journal contains an article I wrote about one way to deal with the coming financial challenges.
The AP report has pitted smokers against their erstwhile friends–the growers. While there is definitely some opposition to legalization from SOME cannabis producers (including those in the dispensaries), there is also a great deal of support. However, growers and businesses here in Humboldt have a lot to be concerned about. They need to reach out to consumers and urge that supporting their cause will ultimately be good for the smoker as well as the producer. Hand manicured, home grown, organic pot will be tastier, healthier and a better experience for the person who buys it if a corporation hasn’t created a bland mass produced product. Just as homegrown, heirloom tomatoes are better than the watery red cardboard that can be purchased at Safeway so too will Humboldt Homegrown and Emerald Kush be better than a souless, flavorless corporate bud.